Selling Property by Owner: Does It Work?

A real estate agent is a licensed and highly skilled individual who assists homeowners in the process of selling their homes. Many people are now considering whether hiring a broker is beneficial or not when selling a property, especially given the conditions of the economy. It’s not an easy decision really, because selling property by owner has its own set of pros and cons.


It would be less stressful for you if you had a realtor to handle the dirty work. Nevertheless, you might be concerned about the commission you’d have to pay him for his services. Since it’s your home, you would definitely want to be able to enjoy its value to the hilt. You have other options, though. Sell your home for a flat fee in Des Moines to get the most out of the sale. There are websites to help you go about that.

However, if you’re a homeowner who plans on putting your house on the market without the help of an agent, here are two important factors to look into before you decide on going solo.

  • Marketing

Real estate agents know the ropes of the market and generally have several years of experience in marketing properties. Let’s face it, they can bring better property exposure and more aggressive marketing than you can. On the other hand, there are now a lot of marketing options available to homeowners who don’t want to pay thousands of dollars on commission. There’s Facebook, YouTube, Craigslist, and other websites that can market your home for free. You can also list your property in local newspapers and yellow pages for a modest amount. Marketing your home is really workable despite all the hassle it entails. Besides, no one perfectly knows your home than you do. But, make sure you have all the time to create your own For Sale By Owner website, place ads in newspaper, and calling prospective buyers, to name a few.

  • Property Valuation and Sales Negotiation.

Studies have shown that homes that are reasonably priced sell very close to the asking price. According to the National Association of Realtors, homes sold by estate agents went for a higher median price than those sold by the owners. Brokers are experts in property valuation and sales negotiation. Hence, they are more capable of helping you secure a higher price for your property. But then again, going solo means you have full control of everything, giving you direct contact with prospective buyers. If you’re good at sales talking, these things are workable too.

Selling property by owner is an option that is personally yours to make. Is it workable? Yes. However, you have to work extra hard to make the sale.